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Local Business Spotlight: Well Optimized SEO, Owned by Heather Hamilton

Updated: Dec 29, 2023


Headshot of Heather Hamilton

Heather Hamilton is the owner of and SEO consultant for Well Optimized SEO. Well Optimized SEO is a business she created to help small businesses with online visibility, authority and organic lead generation.


SEO stands for search engine optimization. SEO focuses on strategies to help get your business to pop up on the search engines, helps recognize what your business does and when people are searching for that, and promote more organized leads versus advertising.


Well Optimized SEO has been around since the summer of 2022. Heather has been officially in SEO for a couple of years now, but she has been doing SEO work for her other company, Barpath Fitness, for many years.


Heather takes a holistic approach to her SEO work, which includes 4 major steps:

  1. Technical SEO audit

  2. On-page audit and optimization- making sure you are using good keywords & headers and words are in the right places

  3. Competitive analysis- there are only 10 spots on the first page of Google, so determining who are you competing against and what you need to do to improve your SEO

  4. Backlink building- building links from other websites to your website

Heather also does content and blog audits, as well as monthly content strategy planning.


Heather's favorite part of this job is the strategy involved and working with small businesses. She loves getting to understand the client, their business and their needs, while working with the small business budget to come up with an effective strategy to help them get to the top of Google without spending tons of money! Her goal is to help the small business drive leads to drive their own business!


Heather prides herself on her communication, holistic strategy and having fun with the job! A lot of SEO agencies will over charge and not explain what they are doing. She likes to take the time to explain each step and does monthly meetings to inform the clients on what is going on. Many SEO companies have one specialty; however, Heather does them all! SEO can be boring and intimidating and Heather makes it a point to make it fun, easy to understand and pulls from client's experiences to help relate.


I met Heather a few years ago and have helped her buy 2 homes in the past year! Recently, she has been helping me with my own website and SEO!


What is she doing for me?

  1. Site indexing- my site was not property indexed, which is common in website redesign

  2. Optimized site for keywords and local SEO

  3. Meta data corrected

  4. Worked on technical issues & redirect issues

From these improvements, my impressions went from 0 to just under 2,000 in March! The first full month of Heather tracking my website was December 2022. My organic traffic from March 2023 versus Dec 2022 had a 317% increase! Heather states that it usually takes about 6 months for SEO results, but you can start seeing major improvements in 3 months, which I am seeing now! I have already had several people contact me off of Google!


Interested in learning more from Heather? Heather does a free 30-minute discovery call to see how she can help you grow your business through SEO!


How to contact Heather:

Go to her website and use the "Contact" form!

Instagram: @welloptimizedseo




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